The seo onboarding process - A roadmap to getting more leads
the client onboarding process overview
At The SEO IT Guy, we know that a smooth onboarding process is crucial for the success of any SEO campaign.
Our comprehensive approach to client onboarding ensures that every project starts with a clear strategy and direction.
We focus on understanding your business and sales goals from the initial hiring phase.
Our agency follows a blueprint to ensure every step of your onboarding is systematic and practical.
First, scheduling a kickoff call is essential in establishing strong communication and setting expectations. During this Call, we set goals and expectations for your SEO campaign, ensuring they are within your business objectives.
- Schedule an initial strategy call
- Create a six month roadmap
- Update your existing local service pages
- Audit your website for technical errors and areas of improvement
- Update your Google Business Listing
- Go back to running your business while we work on autopilot
Gathering basic information is another critical aspect of the onboarding process. We’ll collect data about your existing marketing efforts, website, online presence, and ideal clients.
Evaluating your competition allows us to understand the market landscape and craft a strategy that separates your business.
We’ll optimize your existing service pages to improve their search engine ranking. Performing a comprehensive SEO audit is part of our methodology to identify and fix any technical errors hindering your site’s performance.
An audit of your Google Business Listing ensures that your company is accurately represented on the search engine.
We’ll plan out the next six months of content creation, focusing on creating and optimizing service pages and support blogs and fixing website technical errors.
Finally, we will enhance your site’s action and social proof elements to increase engagement and conversions.
The initial Call to get things started
When beginning the SEO onboarding process, scheduling a kickoff call is crucial to ensure effective client onboarding.
This initial kickoff call sets the tone for following the 6 months and establishes a successful partnership.
Engaging in a detailed discussion during this kickoff session allows both parties to align their goals and expectations, ensuring that the process is seamless and productive.
Our goal at The SEO IT Guy is to make you feel comfortable and involved. During the Call, we’ll discuss various aspects of the project, including timelines, deliverables, and specific SEO strategies tailored to your needs.
This booking allows us to identify any potential challenges and proactively address them.
We’ll also discuss our SEO marketing approach, key performance indicators (KPIs), and reporting methods.
onboarding checklist so you know what you are getting
relaxed strategy call to get things started
a 6 month content roadmap
audit your existing website and service pages
fix the technical errors and optimize
optimize your Google Business Listing
Setting Goals and Expectations
In the quest for a successful SEO campaign, setting goals and expectations at the outset is imperative.
The SEO IT Guy understands that each we must establish clear objectives and your strategy roadmap.
A planned SEO campaign can translate to significant returns on investment sooner rather than later.
By defining actionable goals, we create a roadmap that directs all SEO initiatives, from keyword research to maintenance and social assets like your Google Business Listing.
Setting goals not only provides a structured approach but also offers a way to measure success.
Our SEO team will work seamlessly towards achieving the desired results.
It’s not only about setting goals but also ensuring they are realistic and attainable.
Gathering Essential Information about your business and market
Gathering essential information for the onboarding is important. At The SEO IT Guy, our process starts with a comprehensive questionnaire to gather all the necessary details about your business and verticals.
This questionnaire helps us understand your needs and business model.
The information we collect includes your target audience, industry specifics, current online presence, and any previous SEO efforts.
By gathering this information, we can customize our SEO process to your unique requirements including geographic areas. Effective onboarding begins with thorough data collection.
We also gather details about your competitors, which will benefit the subsequent stages of the SEO campaign.
This step ensures that we have all the relevant information to start the onboarding checklist and build an effective strategy.
Hiring a knowledgeable SEO team like The SEO IT Guy makes sure no detail is overlooked.
evaluating your competition
As part of the onboarding process, we conduct an analysis of your competition.
Evaluating your competition provides valuable insights into your future strategy and keyword planning.
At The SEO IT Guy, we aim to perform a detailed SEO audit that reveals how your business stacks up against others in your primary city.
Using tools like SE Ranking for example, we can search and identify gaps in your pages and content, allowing for a strategy custom to enhance your search engine rankings.
An in-depth competition audit will highlight their strengths and weaknesses, enabling us to pinpoint opportunities for improving your own SEO efforts.
We evaluate everything from keyword selection and backlink profiles to content quality.
This analysis is part of developing a robust SEO strategy that will let you dominate your local market.
The process includes assessing the search engine performance of your competitors and identifying the keywords driving their success.
optimizing your existing service pages first
At The SEO IT Guy, our first focus will be to optimize your existing service pages as an important part of our comprehensive SEO process.
The initial step in achieving successful search engine rankings is making sure your service pages are optimized and updated. As a leading SEO agency for IT companies, we understand the importance of enhancing every facet of your services to ensure maximum visibility in search engine results.
We can effectively target local SEO clients by improving your existing service pages and boosting your business presence.
This phase involves a thorough review and refinement of your service content. Our strategy includes optimizing on-page elements such as meta descriptions, title tags, and header tags.
Additionally, we set out to improve content quality and keyword density to align with the best SEO practices.
Properly optimizing your existing service pages ensures your services are prominently featured in local search results, ultimately driving more targeted traffic to your business.
Performing a Comprehensive SEO Audit
In the SEO onboarding process, an important step to ensure superior performance is executing a comprehensive SEO audit.
An SEO audit is crucial for any because it identifies existing issues and technical problems that need to be fixed.
The audit will examine your website as a whole and each page, site structure, content quality, and backlinks.
This detailed audit will assess critical factors that impact a website’s performance on search engines like Google.
A complete SEO audit involves examining the technical elements of your website, like load speed, mobile friendliness, and secure connections.
These elements are essential for optimal user experience and improved search engine rankings.
Another key aspect of a comprehensive SEO audit is content evaluation.
This step ensures that your existing content aligns with your targeted keywords and meets quality standards.
The SEO process involves updating low-performing content and providing search engines with a choice.
getting the technical Errors fixed with your website
When embarking on your SEO journey, it’s important to focus on fixing the technical errors plaguing your website.
Performing a detailed SEO audit allows us to identify and resolve issues hindering your site’s engine optimization.
Addressing these technical errors brings your website into compliance and making sure that your website meets Google requirements and improves its overall performance.
This process begins with a thorough examination of your internal links, content and backlinks to pinpoint any areas needing immediate attention.
Fixing these technical errors boosts your visibility in search results. It enhances user experience, making your site more accessible and navigable.
Technical optimization can involve various tasks, such as improving site speed, ensuring mobile-friendliness, and fixing broken links.
These actions collectively contribute to higher search engine rankings and better user engagement.
Additionally, a comprehensive SEO audit can uncover deeper issues within your website, such as duplicate content, slow-loading pages, and improper indexing.
SEO campaign that is customized for you
includes both organic and google maps
you don’t need to hand hold anything
a full audit and update of your Google Business Listing
One crucial step in the SEO process is to perform a full audit of your Google Business Listing.
This work ensures your business is well optimized on search engine results.
At The SEO IT Guy, we know that a detailed audit isn’t just about having accurate information on your Google Business Listing; it’s about optimizing every aspect to enhance visibility.
During this process, we’ll analyze and update your business listing to ensure all data is correct.
This includes verifying your business name, address, phone number, and business hours, as consistency can help your search engine ranking.
Moreover, a proper SEO audit of your Google Business Listing involves scrutinizing customer reviews and ratings.
Positive reviews can significantly boost your ranking, whereas unresolved negative feedback can have the opposite effect.
As part of our comprehensive audit, we’ll check for keyword optimization within your business listing description. Strategic keyword placement makes your listing more searchable and relevant to potential customers.
The SEO IT Guy will also evaluate the photos and media associated with your business listing. High-quality, relevant images can enhance user engagement and improve search engine results.
Another crucial aspect of the audit process is ensuring that the category your business is listed under accurately represents your services, as this is vital for correct Google indexing.
you will get a six month plan
At The SEO IT Guy, a crucial element of our SEO strategy revolves around meticulous content creation and blog creation planning.
When onboarding seo clients, developing a thorough plan to create and support content that aligns with the broader seo goals is essential.
This onboarding checklist ensures that your content creation and support blog creation processes are well-organized and effective over the next six months.
Our approach includes keyword planning and utilizing tools to identify high-value search terms that will enhance your SEO process and improve your visibility on Google and BING.
Consistent content creation and blog creation support ongoing marketing efforts, ensuring fresh, relevant content is published regularly.
We evaluate your current content, understand where gaps may exist, and create a plan that supports monthly content rollouts.
Each piece of content aligns with the overarching SEO strategy we’ve developed with our clients.
This ensures that your content creation activities are part of a cohesive seo plan, not just sporadic efforts.
all work is geared towards local lead generation
fixing everything in the first month is important
get leads that are looking for you
website calls to action and social proof to convert more leads
As part of the comprehensive SEO onboarding process, one critical step is to work on your site calls to action and social proof.
These elements can significantly influence the success of your search engine marketing efforts and overall SEO strategy.
Incorporating effective calls to action on your website guides your visitors and potential leads towards desired actions, whether contacting you, subscribing to a newsletter, or purchasing.
Clear and compelling calls to action can enhance user engagement and conversion rates, making them an indispensable part of your SEO approach.
Equally important is showcasing social proof on your site. Social proof includes customer testimonials, reviews, case studies, and any other content that demonstrates the value and effectiveness of your services.
Highlighting social proof builds trust and credibility with potential clients. It assures them that others have benefited from your expertise, increasing their likelihood of engaging with your business.
While focusing on the SEO process, balancing technical optimizations and persuasive elements like social proof is essential.
A well-rounded SEO project management plan always considers user experience in addition to optimizing for search engine visibility.
By refining your site’s action and strategically placing social proof content, you’re not only improving your website’s quality but also fortifying your overall SEO strategy.
