Everything You Want To Know
Table of Contents
Contract and Engagement Requirements
Please visit the pricing page as the terms are there. The full SEO engagement packages have a 6 month commitment term.
To speak plainly, SEO takes time to build and we incorporate website changes as well.
You will also get a ton of work and optimizations in the onboarding process so it will all be worth it.
Website and editor Requirements
- Your website needs to be in WordPress
- It needs to be on a host where you have full admin access to everything
- Your website must use Elementor Pro editor
Our team can only work in Elementor Pro editor (we’ll supply the license) since that is what we know best.
If your entire site is created in another editor a possible solution is to create new pages in Elementor Pro and convert the structure like menus to Elementor.
This will involve in another flat rate project to convert the site but this will be on a case by case basis.
You can also check out The Traverse package that gets you the same content without the website change.
The short answer is probably not. Unless your website is really dated looking and as long as it’s in WordPress and hopefully using Elementor Pro we can work with it.
How Does Lead Generation Work
You can expect to start seeing ranking improvements in the first 90 days, there are a lot of factors that weigh in on how long that takes.
It depends on your location and the competition. It also depends on if you have ranked pages already that can be optimized or do we need to start from scratch.
Once pages start to rank and get on the 1st page you will see a traffic increase.
That’s why it’s important to have strong calls to action to convert visitors to leads and we’ll help you with that.
Consulting Approach
You will not get a boiler plate solution – We’ll perform an initial assessment that includes what verticals you work best with and your local market.
What you will get is a laser focused SEO strategy based on the best commercial keywords in your city.
Not all keywords and content are created equal. Just because certain content works well in one city does not mean it will work the same way in another city. We’ll figure out what keywords have the best intent matched with your chances of ranking and work from there.
Content Is King
If you are posting syndicated b log content – that will get you some website traffic but not leads.
The new content will primarily fall in 2 categories – hyper focused city based service pages or a blog article that can relevant to your local city.
For example, if a company is moving they might need IT services and that is a blog article that can be made relevant on a per city basis.
Depending on the pages you currently have, either a brand new page with new content will be produced or an existing page will be optimized with new content.
The content or pages that are produced will be highly targeted with a local purpose and based on reversed engineered data.
It won’t do you any good to get a lead on the other side of the country.
The tools we use are tool are all commercial grade and the content goes through several phases before being produced.
The work does not stop there, target pages get tweaked and optimized along the way as their performance dictates.
For every target page that is produced you will get a 30 second embedded YouTube short video. The video will be simple but created with the primary keyword and help with the trust signals.
You can keep posting that content, it will help with website activity and getting impressions.
Every month we put time into building optimize internal links to the pages and content we create. This also includes “orphaned” pages – pages that don’t have a single internal link pointed to them.
Once everything gets caught up you will have all of your pages linked properly, some more then others. This structure helps create more impressions and hopefully boost the service pages and blog posts and will produce leads.
So the short answer is you can still post 3rd party content but it will not be included in our overall strategy.
Absolutely! Anyone who says they are not using AI generated content is lying.
The blog article or service page gets created with some AI content before it goes through several phases of polishing and tweaking and re-writing.
That includes fact checking, spell checks and other human eyes on it.
Our team also tweaks content so it’s unique and adds value.
All pages and content produced for you will be unique and created from scratch.
In other words and for example, if we have a page “Managed IT Services New York”, we’re not going to copy that page, change the city name and use it for your website.
All pages are created from scratch and optimized to your location and city.
Monthly Website And Page Maintenance
Every website needs technical SEO maintenance every month whether you realize it or not.
Every 2 weeks we’ll run a full audit and see what needs to be fixed – broken or redirected links, slow pages that can be optimized better and a whole bunch of other issues.
Most audit don’t effect keyword rankings directly but some do and collectively speaking your website as a whole needs to be running at optimal performance to get results.
Technical SEO are all the items related to website health and performance.
That includes internal links, page speed, images and lots of other things. Technical SEO indirectly impacts how well your pages rank.
You can create a really good optimized page but if your website is slow to load, has a bunch of broken links or other issues they will work against you. That’s why we invest some time to keep improving and fixing things under the hood.
Google Business Listing And Google Maps
Your Google Business Listing is an important tool to getting leads and it’s often neglected. As part of our engagement we’ll include a What’s New post with any new page or blog post.
When was the last time you looked at your Google Business Listing? Is it updated, is it missing things like opening hours or interior pictures?
As part of the onboarding process your GBL needs to be brought to a baseline status and we’ll help you get there. We have a comprehensive audit list and will optimize your listing according to best practices.
This will of course hopefully start to increase your presence in Google Maps and in the local pack when someone is searching for your services.
BING
Yes because it still counts for 20% of all internet searches.
When onboarding your account we’ll make sure your BING places is created or optimized to best practice with pictures, information and anything else required.
We’ll also tap into BING webmaster tools and make sure everything is set, for example if you have the correct sitemap submitted.
This will ensure you have the best chance of getting your pages ranked in both Google and BING.
Keyword Tracking And Reporting
Yes of course and a monthly report will be provided. Each target page will have a primary keyword assigned.
Chances are your website is already ranking for a few prime local keywords for existing pages and content.
The point is we’ll track all primary keywords for your target pages in Google, Google Mobile and BING.
Every month you will get a report highlighting what work has been done so you can stay in the loop. A tracking report will be attached as well to see what progress has been made as well as a website audit with scoring.
Keyword tracking isn’t everything though and that’s why a website with proper calls to action is important. The keyword report is just one metric you tool in the toolbox.
Exclusivity And What Happens If Services Are Stopped
If you engage us you will be granted exclusivity for either your home city or perhaps a larger neighboring city if you so choose.
That means that as long as our engagement is active we will not accept or do any work for your direct competitors in your choice location.
If a non-direct competitor comes along, for example you are an MSP and a security camera company wants SEO services, we’ll accept that because there is no direction competition.
This could also apply to a highly specialized IT company where there is no direct competition.
We don’t guarantee any exclusivity to smaller surrounding towns as it’s impossible to lock things down to this level. Remember there are 3 top spots in Google map pack and the top 3 organic listings will get traffic and leads.
You get to keep all content and materials that were created, period end of story.
For example, if we ended up creating 10 very optimized city based service pages, nothing changes. Everything is yours to keep and everything will keep performing as well.
What will be revoke is the handful of paid WordPress plugins that we provide. We’re happy to tell you exactly what to purchase so you can continue using them if you like.
If we’re renting any backlinks to help pages rank those will be stopped as well.
The bottom line, if you have performing and lead generating pages created by us they will keep performing after the engagement stops.
However, keep in mind with Google updates, changes and your competitors eventually those pages will drop over time and leads will diminish or stop entirely.
What about social media like Instagram and facebook
We’ll make a social media post to go along with a new page or blog post which will include a graphic and some copy.
Besides that, we don’t manage your social media accounts or even provide any services related to those platforms.